Since the beginning of the 2000s, with the growth of a new model of marketing that is done using digital tools and technologies, advertising and business have taken a new and dynamic form, and these changes have had a major impact on local and global markets. The business environment in Iran, like all countries, has been affected by these changes.
The importance of digital marketing
We live in an era of communication where digital marketing is very important for business development. The importance of digital marketing for businesses is:
• Increasing the speed of marketing and advertising
Marketers and business owners can increase the speed of their marketing and advertising by using digital marketing. Finally, in less time, they have high sales and can develop their business.
• Greater interaction with customers
Business owners can communicate and interact directly with their audience through their website, social networks, email, and other digital channels.
• Accurate measurement and analysis
By using digital analytics tools, businesses can accurately measure the effectiveness of marketing campaigns and strategies and take the necessary actions to improve their business.
• Low cost for productivity
Using digital marketing is less expensive than traditional advertising methods and allows businesses to reach wider markets with less budget.
• Personalization of content
By using the data and information collected from consumers, marketing content can be presented to the audience in a personalized way, which increases the likelihood of them becoming customers.
• Using trends
In the digital world, you can use market and industry trends and changes to improve your business.
Forecasting digital marketing developments in Iran and the world
Among the developments that are predicted for digital marketing in Iran and the world are:
• Use of virtual and augmented reality (VR and AR)
Virtual and augmented reality are two technologies that are used in various fields, such as entertainment, education, health, and digital marketing.
In virtual reality (VR), people are transported to a completely different virtual world, which is controlled by sensors and motion sensors, and users feel that they are completely in the virtual world.
In Augmented Reality (AR), the real world is combined with virtual elements. This technology uses a mobile phone camera or special AR to augment and display virtual information in the real world.
• Development of chat bots, intelligent support systems (AI)
The development of artificial intelligence technology called chatbots will be useful as a tool for customer support and marketing.
Recent data from Facebook shows that 65% of buyers prefer to contact you immediately. Chat bots are the best solution to provide instant answers to customers! This system will be a positive change in improving customer service in the future of digital marketing.
• Improve and optimize voice search
A recent survey by Search Engine Watch shows that 27% of Internet users worldwide use voice search on their mobile phones. Accordingly, we can expect that this figure will increase in the future of digital marketing.
Voice search SEO is different from regular SEO, and Google does not show the same results. When optimizing for voice search, you should use short keywords. Also, pay special attention to SEO on mobile devices.
• Better SEO and social media performance than PPC
PPC, or pay-per-click, is a model of marketing where advertisers pay a fee for each click on the ad.
In 2019, a quarter of Internet users installed ad blockers on their browsers. But this figure reached 3.3 in 2021. This event reflects the fact that in the future of digital marketing, the use and installation of ad blockers will increase.
Therefore, marketers and business owners should remove the PPC marketing model from their strategy, and it is better to invest in SEO and marketing channels.
• Dominance of social networks in the world
Social networks still have room for growth. You might think to yourself, what is the benefit of the growth of social networks for marketers? The answer is that AI algorithms in social networks are growing and becoming increasingly sophisticated, giving marketers a deeper understanding of each customer.
The future of digital marketing in Iran and the world is changing!
You can achieve significant income using digital marketing when you entrust it to a digital marketing specialist. Digital marketing specialists at Webima, which is a Digital Marketing Agency in Iran, do this for all kinds of businesses.
If you don’t change your digital marketing strategy in 2023, your competitors will definitely do it.
What changes do you predict for the future of digital marketing in Iran and the world?
